You can still get insured

Reasonable Healthcare

Privacy Policy

Reasonable Healthcare is a service operated by Lovely Leads LLC. We provide health insurance guidance and enrollment services through our own licensed agents. This policy explains what we collect when you ask us for that help, how we use it, and the choices you have. In this policy, "we" and "us" mean Lovely Leads LLC, trading as Reasonable Healthcare.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Ask our licensed agents for guidance on health insurance coverage
  • Request help from one of our licensed agents with enrolling in a plan
  • Contact us for customer support
  • Ask us to send you service updates about a request you have already made

This may include your name, email address, phone number, zip code, date of birth, household information, and health insurance preferences.

Automatically Collected Information

We automatically collect certain information when you visit our website:

  • IP address and location data
  • Browser type and version
  • Device information
  • Pages visited and time spent on our site
  • Referring website information
  • Cookies and similar tracking technologies

SMS Privacy Policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent will not be shared with any third parties.

If you give us your mobile number and agree to receive text messages, we use it only to service the request you made to us: to confirm your details, to reach you about your coverage or enrollment, and to provide customer support.

Consent to receive text messages is not a condition of using our service or of purchasing any plan. Message frequency varies. Message and data rates may apply.

You can stop messages at any time by replying STOP to any message we send you. Reply HELP for help, or contact us at contact@reasonablehealthcare.org or (844) 615-0583. You can also submit an opt-out request through our Do Not Sell My Information page.

How We Use Your Information

We use the information we collect for the following purposes:

  • Provide Services: So our licensed agents can advise you on the health insurance coverage available to you and support you through enrollment
  • Communication: To respond to your requests, provide customer support, and send service updates about coverage you have asked us about
  • Personalization: To tailor the plan options we show you to your household and location
  • Analytics: To analyze website usage and improve our services
  • Legal Compliance: To comply with applicable laws and regulations
  • Security: To protect against fraud and ensure the security of our services

How We Share Your Information

We do not sell your personal information. We do not share your personal information or your mobile information with third parties or affiliates for their own marketing or promotional purposes.

We share your information only where it is needed to deliver the service you asked us for:

Licensed Agents Acting on Our Behalf

The licensed insurance agents who advise you on coverage and complete an enrollment receive the details you gave us so they can carry out that request. They are bound by contract to use your information only for that purpose.

Insurance Carriers You Choose

If you decide to apply for a plan, we pass the information needed to process that application to the carrier you selected.

Service Providers

We work with third-party service providers who help us operate our website and deliver our services, including hosting, analytics, and customer support tools. They may process your information only on our instructions and may not use it for their own purposes.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights and the safety of our users.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL encryption for data transmission
  • Secure servers and databases
  • Regular security assessments
  • Access controls and authentication
  • Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

You have certain rights regarding your personal information:

  • Access: Request access to the personal information we have about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Opt-out: Stop text messages by replying STOP, or unsubscribe from email using the link in any message we send
  • Data Portability: Request a copy of your data in a portable format
  • Restrict Processing: Request limitation of how we process your information

To exercise these rights, use our Do Not Sell My Information page, or contact us using the details in the "Contact Us" section below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Types of cookies we use include:

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors use our website
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may also integrate with third-party services (such as analytics and customer support providers) that have their own privacy policies.

Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date at the top of this policy
  • Sending you an email notification (if you have provided your email address)

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

State-Specific Privacy Rights

California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information is collected and how it is used
  • Right to delete personal information
  • Right to opt-out of the sale or sharing of personal information
  • Right to correct inaccurate personal information
  • Right to limit the use of sensitive personal information
  • Right to non-discrimination for exercising privacy rights

Other State Rights

Residents of other states may have additional privacy rights under applicable state laws. Please contact us to learn more about your specific rights.

Contact Us

If you have questions about this Privacy Policy or want to exercise any of the rights described above, reach us at:

Lovely Leads LLC

trading as Reasonable Healthcare

4300 Sharon Rd, Apt 545

Charlotte, NC 28211

(844) 615-0583

contact@reasonablehealthcare.org

Monday - Friday: 8AM - 8PM EST